Originally posted on loppysmile:
Most strategies fail.
Rewind. Most marketing and comms strategies fail.
I’m not saying they don’t have an impact. What I mean is, most fail to achieve their stated outcomes. Downer.
A lot of the time, we’re never forced to recognise that our pretty little diagrams amounted to jack. We pump out a few vanity metrics to bamboozled managers or clients (talk about reach, interaction and so on) and everything is rosy.
But if we really analyse – with cold, hard eyes – the impact of our work, we usually find we didn’t quite achieve what we said we would.
Why? All sorts of reasons. But here are three common factors.
- bad strategy
- crappy execution
- lack of resource
Today, I’ll take a quick look at strategy (I’ll look at execution and resource in a couple of follow-up posts next month).
A blog isn’t the right place to debate strategy in depth. But…
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